Pengaruh Dimensi Budaya Terhadap Perilaku Penggunaan E-commerce: Daerah Istimewa Yogyakarta
The use of e-commerce influenced by culture, which consist of five dimensions, such as power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation (Hofsterde, 1984). This paper aim to investigate and explored the effect of culture dimenssion on behavior to use e-comm...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Nusantara PGRI Kediri
2018-02-01
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| Series: | Intensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi |
| Online Access: | http://ojs.unpkediri.ac.id/index.php/intensif/article/view/11843 |