Influence of users’ technology readiness on the perceived value of mobile phone enabled internet services
The objective of this study was to investigate the influence of users’ technology readiness (TR) on the dimensions of perceived value (PV) on mobile phone enabled internet services (MPEIS). Five dimensions of PV, namely utilitarian value, hedonic value uniqueness value, epistemic value, and economic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Postgraduate Institute of Agriculture, University of Peradeniya
2019-11-01
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| Series: | Tropical Agricultural Research |
| Subjects: | |
| Online Access: | https://tar.sljol.info/articles/8329 |