Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia
Market segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party L...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1079 |