Role of E-Loyalty in Enhancing Brand Value and Position
The rapid growth of e-commerce and the increasing of digital applications have been a key factor in changing the individuals life style in the current era and their tendency to on-line shopping trends, so it was necessary to change the traditional ways of corporate communication of brands and acces...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2018-10-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_21520.html |