The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis

The rapid advancements of informational and technological developments have exposed the businesses and the markets to have great changes day by day. Within the framework of these changes, along with the inevitable necessity of the competition, businesses are obliged to produce products/services go...

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Bibliographic Details
Main Authors: F. Özlem GÜZEL, Nurhan PAPATYA
Format: Article
Language:English
Published: Isarder 2012-12-01
Series:İşletme Araştırmaları Dergisi
Subjects:
Online Access:http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article08_full%20text.pdf