The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis
The rapid advancements of informational and technological developments have exposed the businesses and the markets to have great changes day by day. Within the framework of these changes, along with the inevitable necessity of the competition, businesses are obliged to produce products/services go...
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2012-12-01
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Online Access: | http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article08_full%20text.pdf |
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doaj-bb4147166a784260a17be841518599e32020-11-25T01:50:29ZengIsarderİşletme Araştırmaları Dergisi1309-07122012-12-0144109125The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual AnalysisF. Özlem GÜZEL0Nurhan PAPATYA1Muğla Sıtkı Koçman UniversitySüleyman Demirel UniversityThe rapid advancements of informational and technological developments have exposed the businesses and the markets to have great changes day by day. Within the framework of these changes, along with the inevitable necessity of the competition, businesses are obliged to produce products/services going beyond the demands/needs and experiences directing the emotional searches of customers. So, the new competitive tool of businesses that see themselves beyond products and services producers is ‘experience marketing’. The aim of this study is to analyze the concept of experience marketing which is important for creating the sustainable competitive advantage and its characteristic features through the conceptual structures and to examine the results. http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article08_full%20text.pdfExperienceExperience Economythe Economic Value SeriesExperience Marketing |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
F. Özlem GÜZEL Nurhan PAPATYA |
spellingShingle |
F. Özlem GÜZEL Nurhan PAPATYA The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis İşletme Araştırmaları Dergisi Experience Experience Economy the Economic Value Series Experience Marketing |
author_facet |
F. Özlem GÜZEL Nurhan PAPATYA |
author_sort |
F. Özlem GÜZEL |
title |
The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis |
title_short |
The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis |
title_full |
The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis |
title_fullStr |
The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis |
title_full_unstemmed |
The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis |
title_sort |
dance of the emotional searches with marketing: the experience marketing a conceptual analysis |
publisher |
Isarder |
series |
İşletme Araştırmaları Dergisi |
issn |
1309-0712 |
publishDate |
2012-12-01 |
description |
The rapid advancements of informational and technological developments have exposed the businesses and the markets to have great changes day by day. Within the framework of these changes, along with the inevitable necessity of the competition,
businesses are obliged to produce products/services going beyond the demands/needs and experiences directing the emotional searches of customers. So, the new competitive
tool of businesses that see themselves beyond products and services producers is ‘experience marketing’. The aim of this study is to analyze the concept of experience marketing which is important for creating the sustainable competitive advantage and its characteristic features through the conceptual structures and to examine the results. |
topic |
Experience Experience Economy the Economic Value Series Experience Marketing |
url |
http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article08_full%20text.pdf |
work_keys_str_mv |
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