Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması / Marketing of Information Services at University Libraries via Internet
Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This d...
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| Format: | Article |
| Language: | English |
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Üniversite ve Araştırma Kütüphanecileri Derneği
2002-04-01
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| Series: | Bilgi Dünyası |
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| Online Access: | http://uvt.ulakbim.gov.tr/uvt/index.php?cwid=9&vtadi=TSOS&ano=1497_634d3ffa6f5aa384573034376fbb2862 |