A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy
Abstract<br />Today, marketing research is one of the most important tools of managers' decision making. Neuromarketing as a new way of marketing can help marketers gain a better understanding of consumers. The purpose of the present study was to analyze brain waves to evaluate the effect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61304_4465ac744c12f29a34c1f7325ba877ec.pdf |