Effect of Vendor Characteristics and Relationship Quality on Consumer Re-Purchase Intention in the B2C E-Commerce in Yemen

This study attempted to establish the relationship between vendor characteristics and relationship quality on consumer B2B E-commerce in Yemen. E-commerce is gaining a lot of attention, especially in the Arabian world, as such we formulated and tested a model to explain B2C user repurchase intention...

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Bibliographic Details
Main Authors: Mohammed Nasser Hadi, Ali N Hadi, Mohammed A. Abdulrab
Format: Article
Published: Ümit Hacıoğlu 2019-07-01
Series:International Journal of Research In Business and Social Science
Online Access:https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/288