Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag
This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existenc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pasundan
2020-06-01
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| Series: | Indonesian Journal of Sustainability Accounting and Management |
| Subjects: | |
| Online Access: | https://unpas.id/index.php/ijsam/article/view/94 |