Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

The present study reveals the importance of understanding how business decisions focused on sustainability can impact companies, due to the risks associated with brand loyalty. The relationship between brand loyalty and consumers’ environmental viewpoint is investigated, including how consumers’ bra...

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Bibliographic Details
Main Authors: Daniel G. J. Kuchinka, Szilvia Balazs, Marius Dan Gavriletea, Borivoje-Boris Djokic
Format: Article
Language:English
Published: MDPI AG 2018-03-01
Series:Sustainability
Subjects:
brand loyalty
consumer behavior
consumer attitudes
green marketing
new ecological paradigm
sustainable development
American students
Romanian students
correlational analysis
regression analysis
Online Access:http://www.mdpi.com/2071-1050/10/4/997

Internet

http://www.mdpi.com/2071-1050/10/4/997

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