Kolayda Mallarda Marka Bağlılığını Etkileyen Faktörler: Hazır Kahve Üzerine Bir Çalışma(Factors Affecting the Brand Loyalty for Convenience Goods: A Study on Instant Coffee)
The primary rule to create brand equity is to have loyal customers. Determining the variables that are important in brand decision and analyzing the reasons why customers shift to other brands are essential to plan and develop effective marketing policies. This study examines the degree of effect of...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2004-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C11S22004/gb.pdf |