Differences In Consumers’ Attitude Towards Online Shops Based On Product Types And Consumer Characteristics And Their Influence On Repurchase Interests
The research responds to the new realities in marketing environment following the rapid development of internet and information technology. In accordance with Yadav and Pavlou’s (2014) new research directions in computer-mediated environments, this research examines the relevance of market segmentat...
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| Format: | Article |
| Language: | Indonesian |
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Telkom University
2021-04-01
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| Series: | Jurnal Manajemen Indonesia |
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| Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/2430 |