A Validation of the Multidimensional Perceived Value in the Model of E-loyalty towards Sino-Thai Cross-border E-commerce based on China’s Customers

A Validation of the Multidimensional Perceived Value in the Model of E-loyalty towards Sino-Thai Cross-border E-commerce based on China’s Customers

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Purpose – The primary purposes of the research are to confirm the stability of multiscale measurement of perceived value in the E-loyalty model and illustrate the interrelationship between perceived value, (functional value, procedural value, social value, and emotional value) esatisfaction and e-...

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Bibliographic Details
Main Authors: Li Wang, Manoch Prompanyo
Format: Article
Language:English
Published: Isarder 2020-06-01
Series:İşletme Araştırmaları Dergisi
Subjects:
cross-border
e-commerce
perceived value
e-satisfaction
e-loyalty
Online Access:https://www.isarder.org/2020/vol.12_issue.2_article03.pdf

Internet

https://www.isarder.org/2020/vol.12_issue.2_article03.pdf

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