Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework
Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fuelled by rapid adoption of technology,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2017-03-01
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| Series: | Vikalpa |
| Online Access: | https://doi.org/10.1177/0256090916686681 |