A hybrid model of factors affecting adoption of mobile banking technology between customers of Iranian banks
This study aims at providing a hybrid model of mobile banking adoption in the banking industry of Iran. Based on reviewing the models of technology adoption, the main effective factors were divided into four general categories including personal, social, organizational and technological factors. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2019-06-01
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| Series: | Serbian Journal of Management |