Brand Policy and Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand and...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2001-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9114 |