Transmedia marketing and re-invention of public relations
Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2016-12-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/transmedia-marketing-and-re-invention-of-public-relations/ |