A antropomorfização de animais não humanos na publicidade portuguesa: O caso de ‘A vaca que ri’

In modern times, contact between consumers and non-human animals appearing on consumer products has essentially been mediated by cultural representations, namely advertising. One of the formulas for representing non-human animals consists of anthropomorphization – creating fictitious characters whos...

Full description

Bibliographic Details
Main Author: Rui Pedro Fonseca
Format: Article
Language:English
Published: Centro de Estudos Sociais da Universidade de Coimbra 2017-05-01
Series:Revista Crítica de Ciências Sociais
Subjects:
Online Access:http://journals.openedition.org/rccs/6555