The Digital Music Market: a study of Brazilian consumers’ behavior
The convergence between technology, the Internet and music brought about great challenges to the recording industry worldwide. Despite digital music’s revenue growth, the music industry has declined significantly over recent years. To attract new customers and compete with other ways of gettin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fundação Escola de Comércio Álvares Penteado
2014-12-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | http://rbgn.fecap.br/RBGN/article/view/1487 |