Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption

Production of honey is the main determinant of profitability in the beekeeping sector. However, high production does not always imply higher profits. A major determinant of the profitability of an apiary is the ability to sell the acquired product. The aim of the study was to present the most import...

Full description

Bibliographic Details
Main Authors: Roman Adam, Popiela-Pleban Ewa, Kozak Maria
Format: Article
Language:English
Published: Sciendo 2013-12-01
Series:Journal of Apicultural Science
Subjects:
Online Access:https://doi.org/10.2478/jas-2013-0026