Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption
Production of honey is the main determinant of profitability in the beekeeping sector. However, high production does not always imply higher profits. A major determinant of the profitability of an apiary is the ability to sell the acquired product. The aim of the study was to present the most import...
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doaj-bc6693b5d79a4789ba837f7fd1f325582021-09-06T19:41:31ZengSciendoJournal of Apicultural Science2299-48312013-12-0157215917210.2478/jas-2013-0026Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumptionRoman Adam0Popiela-Pleban Ewa1Kozak Maria2Wroclaw University of Environmental and Life Sciences Department of Environmental Hygiene and Animal Welfare Chełmońskiego 38C, 51-630 Wrocław, PolandWroclaw University of Environmental and Life Sciences Department of Environmental Hygiene and Animal Welfare Chełmońskiego 38C, 51-630 Wrocław, PolandWroclaw University of Environmental and Life Sciences Department of Environmental Hygiene and Animal Welfare Chełmońskiego 38C, 51-630 Wrocław, PolandProduction of honey is the main determinant of profitability in the beekeeping sector. However, high production does not always imply higher profits. A major determinant of the profitability of an apiary is the ability to sell the acquired product. The aim of the study was to present the most important factors influencing consumer honey purchasing behavior. The results showed that honey can simultaneously satisfy a multitude of needs - nutritional, taste, prophylactic, and medicinal. Consumer decisions to buy honey are influenced by economic factors, indicating the financial situation of households. The decision is often habitual and dictated by knowledge of the value of honey. Psychological and social determinants are the main motives when choosing among the varieties of honey. Studies have shown that the average annual per capita consumption of honey was 1.32 kg. However, honey consumption rates differed strongly, ranging from 0.066 to 0.4 kg per person per month. More than 60% of respondents indicated the high or very high price of honey. Buying honey directly from the beekeeper was widespread among respondents (63.9%). Some respondents (7.2%) stated that they do not consume honey at all, but price cuts and the opportunity to taste test honey at the point of sale would be an incentive for them.https://doi.org/10.2478/jas-2013-0026behaviorconsumer behaviordeterminantshoneyneeds |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Roman Adam Popiela-Pleban Ewa Kozak Maria |
spellingShingle |
Roman Adam Popiela-Pleban Ewa Kozak Maria Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption Journal of Apicultural Science behavior consumer behavior determinants honey needs |
author_facet |
Roman Adam Popiela-Pleban Ewa Kozak Maria |
author_sort |
Roman Adam |
title |
Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption |
title_short |
Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption |
title_full |
Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption |
title_fullStr |
Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption |
title_full_unstemmed |
Factors influencing consumer behavior relating to the purchasing of honey part 1. The buying process and the level of consumption |
title_sort |
factors influencing consumer behavior relating to the purchasing of honey part 1. the buying process and the level of consumption |
publisher |
Sciendo |
series |
Journal of Apicultural Science |
issn |
2299-4831 |
publishDate |
2013-12-01 |
description |
Production of honey is the main determinant of profitability in the beekeeping sector. However, high production does not always imply higher profits. A major determinant of the profitability of an apiary is the ability to sell the acquired product. The aim of the study was to present the most important factors influencing consumer honey purchasing behavior. The results showed that honey can simultaneously satisfy a multitude of needs - nutritional, taste, prophylactic, and medicinal. Consumer decisions to buy honey are influenced by economic factors, indicating the financial situation of households. The decision is often habitual and dictated by knowledge of the value of honey. Psychological and social determinants are the main motives when choosing among the varieties of honey. Studies have shown that the average annual per capita consumption of honey was 1.32 kg. However, honey consumption rates differed strongly, ranging from 0.066 to 0.4 kg per person per month. More than 60% of respondents indicated the high or very high price of honey. Buying honey directly from the beekeeper was widespread among respondents (63.9%). Some respondents (7.2%) stated that they do not consume honey at all, but price cuts and the opportunity to taste test honey at the point of sale would be an incentive for them. |
topic |
behavior consumer behavior determinants honey needs |
url |
https://doi.org/10.2478/jas-2013-0026 |
work_keys_str_mv |
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