Consumer Behavior in the Disposition of Disliked Gifts

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Bibliographic Details
Main Authors: Jorge Aníbal Cruz Cárdenas, Reyes González, José Gascó
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2016-09-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3233