Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains
Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in foreign markets. The objective of this article is to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2018-09-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/433 |