NEUROMARKETING IN MARKET RESEARCH
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction...
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| Format: | Article |
| Language: | English |
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Croatian Interdisciplinary Society
2016-03-01
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| Series: | Interdisciplinary Description of Complex Systems |
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| Online Access: | http://indecs.eu/2016/indecs2016-pp139-147.pdf |