Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior
This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2014-08-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/1125/pdf |