Advertising-based revenue model in digital media market
In the case of advertising-based revenue model, a company creates a digital media product, attracts interaction and engagement of users and then sells access to this audience to advertisers. This revenue model allows users to receive useful content for free or at a low price, while publishers accele...
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| Format: | Article |
| Language: | English |
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Faculty of Economics in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
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| Online Access: | https://hrcak.srce.hr/file/362222 |