THE ROLE OF ENTREPRENEURIAL ORIENTATION IN PRODUCT INNOVATION IN EMERGING MARKETS ON THE LOCAL PRODUCTS
This research is to improve product development with resource-based innovation that is based on the competitive advantage of local product SMEs with an initial market orientation and the role of mediating entrepreneurial skills and driving skills. This study is based on product cases in the domestic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oradea Publishing House
2019-09-01
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| Series: | Oradea Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2019/10/OJBE_vol-42-35-44.pdf |