Results of neuromarketing study of visual attention and emotions of buyers in retail store environment
Retail trade involves constant changes and trends due to influence of marketing promotions on traders themselves and their customers as well. This is an internal environment of a retail store, which is a part of factors that define customer’s buying decision. In general, more than 80% of buyers make...
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| Format: | Article |
| Language: | English |
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Mongolian Academy of Sciences
2020-05-01
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| Series: | Proceedings of the Mongolian Academy of Sciences |
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| Online Access: | https://www.mongoliajol.info/index.php/PMAS/article/view/1337 |