Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil
Abstract The variety of generic drugs available has been remarkable in the Brazilian pharmaceutical sector, which allows the consumer wide freedom of choice among the various presentations for the same agent. Recognized as equivalent in quality and effectiveness, these presentations differ only in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de São Carlos
2019-03-01
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| Series: | Gestão & Produção |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2019000100211&lng=en&tlng=en |