A framework for the evaluation of winery servicescapes: A New Zealand case
In an increasingly competitive market to attract visitors, wineries are often seeking new means to enhance the visitor experience. However, despite recognition of the importance in the wine tourism literature of the setting in which wine experiences occur there has been little adoption of the servic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2008-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/6208special/PS0208_7.pdf |