Tourists’ perceptions of a destination brand Image: KwaZulu-Natal, South Africa.
A tourist’s destination image entails the emotional interpretation and evaluation that he/she has regarding a destination, resulting from personal knowledge and beliefs. This study explored the tourists’ destination brand image of KwaZulu-Natal in South Africa. Much of the previous studies on destin...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_74_vol_8_4__2019_unizul.pdf |