INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2019-06-01
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| Series: | Network Intelligence Studies |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_13_8.pdf
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