INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This...

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Main Author:	Alexandra Giuliana ANDRONIC
Format:	Article
Language:	English
Published:	Romanian Foundation for Business Intelligence 2019-06-01
Series:	Network Intelligence Studies
Subjects:	Internet Advertising Marketing online Online advertising Online consumer behavior Digital marketing
Online Access:	http://seaopenresearch.eu/Journals/articles/NIS_13_8.pdf

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spelling	doaj-bd73ea47725d4ea888b8abc1bc88519f2020-11-25T01:29:10ZengRomanian Foundation for Business IntelligenceNetwork Intelligence Studies2344-17122019-06-01VII13 (1/2019)7179networ:y:2019:i:13:p:71-79INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISINGAlexandra Giuliana ANDRONIC0 Alexandru Ioan Cuza University of Iasi, Romania Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania. http://seaopenresearch.eu/Journals/articles/NIS_13_8.pdf InternetAdvertisingMarketing onlineOnline advertisingOnline consumer behaviorDigital marketing
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Alexandra Giuliana ANDRONIC
spellingShingle	Alexandra Giuliana ANDRONIC INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING Network Intelligence Studies Internet Advertising Marketing online Online advertising Online consumer behavior Digital marketing
author_facet	Alexandra Giuliana ANDRONIC
author_sort	Alexandra Giuliana ANDRONIC
title	INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
title_short	INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
title_full	INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
title_fullStr	INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
title_full_unstemmed	INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING
title_sort	internet consumers' perception of online advertising
publisher	Romanian Foundation for Business Intelligence
series	Network Intelligence Studies
issn	2344-1712
publishDate	2019-06-01
description	Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.
topic	Internet Advertising Marketing online Online advertising Online consumer behavior Digital marketing
url	http://seaopenresearch.eu/Journals/articles/NIS_13_8.pdf
work_keys_str_mv	AT alexandragiulianaandronic internetconsumersperceptionofonlineadvertising
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INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

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