Digital TV, advertising and audience
This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the tr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Vale do Rio dos Sinos
2011-04-01
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| Series: | Verso e Reverso |
| Subjects: | |
| Online Access: | http://www.unisinos.br/_diversos/revistas/ojs/index.php/versoereverso/article/view/717 |