Pengaruh Brand Awarenes, Brand Acosiation dan Perceived Quality Terhadap Keputusan Pembelian PC Tablet di Kota Padang
The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City. This research is conducted in Padang and focusing on consumers using a Tablet PC as objects. The population in this research w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2018-11-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/33 |