Twitter as a Public Relations Tool
Using in-depth interviews with executive-level public relations professionals, this study explores the uses of Twitter in communications campaigns. Findings suggest that public relations practitioners consider microblogging to be a valuable asset to a campaign’s social media strategy. They believ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2011-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf |