Travel Services Consumer Behavior Study at Meridian UTB
Purpose of the research is to study consumer behavior purchasing travel services offered byUTB Meridian. The main objectives of the research are: pre-purchase stage, the stage of purchase,post-purchase stage of the tourist product offered, having regardto the customer structure in terms ofsocio-prof...
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| Format: | Article |
| Language: | English |
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Danubius University
2011-12-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1317/1189 |