Travel Services Consumer Behavior Study at Meridian UTB

• Main Author: Bogdan Constantin Andronic
• Format: Article
• Language: English
• Published: Danubius University 2011-12-01
• Series: Acta Universitatis Danubius: Oeconomica
• Subjects: tourism; tourist service; tourist product consumer; marketing.
• Online Access: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1317/1189

Purpose of the research is to study consumer behavior purchasing travel services offered byUTB Meridian. The main objectives of the research are: pre-purchase stage, the stage of purchase,post-purchase stage of the tourist product offered, having regardto the customer structure in terms ofsocio-professional category, age, income, gender. The collectivity investigated is represented byindividuals from which the information were obtained, that is the tourists military personnel who havepurchased services at UTB MERIDIAN-Eforie Nord. This collectivity is the population from whichthe sample will be drawn on which the investigation will be applied and the crowd on which theresults of research will be generalized. To obtain the information direct contact is used by aninvestigator for better control of conditions under which the investigation is conducted. Based on thisanalysis, it appears that the main components of the“mix”of marketing on which we can act toattract tourism consumers and to determine a certain purchase behavior are: product policy,promotional policy and human resources.