Structural Relationship between Social Benefit, Dependency, Satisfaction, and Habit Formation on the Use of Social Media
The main objective of the research was to investigate whether a consumers’ habit formation was influenced by the satisfaction they got because of the social benefit and dependency on the use of social media. The research design used survey methods with questionnaires for 100 respondents. The researc...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2019-03-01
|
| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/5407 |