Attitude towards online advertising and consumer repurchase intention: A study of the fast-moving consumer goods market
Drawing on the Theory of Reasoned Action and Ducoffe’s model (1996), this study examines the determinants of attitude and the impact of the attitude towards online advertising of carbonated drinks on consumer repurchase intention. Data were collected from 557 consumers in the Mekong Delta. The findi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/513 |