Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method
Objective: Production and selling products under a brand earned its equity in a different area of product consumption is a popular strategy among manufacturers that do not have the ability or desire to invest in branding. This strategy is known as merchandising and character merchandising is one of...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2018-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_67129_958357da53f600b88f27708f302e68f7.pdf |