Rothwell’s augmented generations of innovation theory: Novel theoretical insights and a proposed research agenda
Background: Technological advances necessitate the reconceptualisation of certain seminal theory. Novel developments in Internet and Communication Technologies have disrupted certain markets, industries and processes. Objectives: Rothwell’s seminal generations of innovation typology provides a cate...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-06-01
|
| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/217 |