An Overview of Franchising In The Hospitality Industry

Nowadays, franchising is the most significant part in the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub franchise it and worked under their brand name. Furthermore, in franchising there must be...

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Bibliographic Details
Main Author: Ersan Suria Pranoto
Format: Article
Language:English
Published: Bina Nusantara University 2010-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1062