The internationalization process of Totvs: a case study of the acquisition of Mexican Sipros and adhesions to the theories in the light of the model of Whitelock (2002)
This study aims to identify, using the model of Whitelock (2002), adherences of theories at internationalization process of Totvs – Brazil's largest enterprise management software organization – through a case study of the acquisition of a Mexican company called Sipros. The survey is a qualitat...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2013-08-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
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| Online Access: | https://internext.espm.br/internext/article/view/158 |