Airlines Customer Segmentation in the Hyper-Competition Era
As the airline industry reaches its maturity, so do the passengers who are looking for more sophistication in terms of the products and services they buy or expect. Offering a large array of services to customers with different expectations who await customization along their journey has become more...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2019-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-713/ |