Analysis of Customization Strategy for E-Commerce Operation Based on Big Data
In order to improve the efficiency of customization and reduce the cost of customization under Big data environment, this paper uses cost-sharing contract, pricing mechanism, Hotelling model, and game theory tools and research methods, for C2B Electronic Commerce (e-commerce) mode of Supply Chain Pr...
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| Format: | Article |
| Language: | English |
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Hindawi-Wiley
2021-01-01
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| Series: | Wireless Communications and Mobile Computing |
| Online Access: | http://dx.doi.org/10.1155/2021/6626480 |