THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH
Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, lo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus
2017-09-01
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| Series: | Addin |
| Subjects: | |
| Online Access: | http://journal.stainkudus.ac.id/index.php/Addin/article/view/2593 |