The impacts of post-media networks on the traditional media
The fast and successful penetration in society of the so-called social networks in the past two or three years has alarmed the traditional media. The new phenomenon reaches a wider audience, enhances advertising, achieves customization, and breaches some of the barriers of traditional media. The new...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2008-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.ull.es/publicaciones/latina/_2008/23_34_Santiago/Francisco_Campos.html |