The Category Management Process and Responding to Customer Needs
This article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important act...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Finance and Management, Warsaw; Vistula University
2010-12-01
|
| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/179 |